Waffle House - After Party

Art Direction / Graphic Design / Concepting / Branding / Storytelling / Experiential Design

The purpose of this campaign was to make Waffle House the ultimate late night spot. After a night out, millennials have their go-to spot for ending a night with great food. Waffle House can be their hero. For a night, this Campaign will feature a special button in the Uber app that will take the customer from the nightclub to the nearest Waffle House.

Promotional Material

This coasters and napkins will be at the clubs in town the night of the event to create awareness.

Tinder Targeted Advertising

Tinder will feature late-night advertising since the app has their peak traffic at night when their user is looking for quick social interaction.

Bus Stop Print ads

Tinder will feature late-night advertising since the app has their peak traffic at night when their user is looking for quick social interaction.