The TOMS Care Shoe

Art Direction / Graphic Design / Concepting / Branding

Our mission was to generate a new business model with TOMS Shoes that could benefit the communities in need. Millennials want to make a difference. The TOMS CARE shoes make it easier for millennials to volunteer for causes they believe in. The TOMS CARE Shoes have a GPS device in their sole that sends a text message when you are near a place where you can volunteer.

GPS ENABLED SHOE

The GPS enabled shoes will send a text message when is near an organization where they can volunteer making help only a step away for those that need it.

The shoe is woven with a customized pattern of the organizations partnering with TOMS to make a difference.

Branded Packaging

The packaging will have the easy instructions to register on the biggest volunteer network.