A Brand in the Making:
Graphic Design / Social Media / Branding
An “Undesigned” Designed Culture Lab
While I was an Art Director at Chemistry Agency, while the brand guidelines were in the making, we needed to have a solid appearance on Social Media. This posed a challenge: How can you make the Social Brand book if the Brand guidelines are still in the making? This is how We did it.
Design Inspiration
We landed on a look/feel very “undesigned”, being faithful to the Inspiration that was chosen on the beginnings. It was best appreciated on an Instagram Grid like here:
Clean Lines, Straight to the point.
The font chosen was the secondary typeface for the brand: Gotham Black. Unapologetic, easy to read and compact, giving a powerful statement “air” to any copy written in it.
The challenge of Special Posts
2019 International Women’s day was approaching and we wanted to show our New Social Media Design System. What can be better than highlighting 6 women from the company (3/Pittsburgh office and 3/Atlanta office), showing our diversity and the boss women we have. You can see it on their social media platform here. This is the way we treated it.
International Women’s Day 2019
We made 2 Carousels with a continuous grid to showcase the operation duality of the company. We were able to showcase 2 different places with 2 posts that were one.
Atlanta Ladies Carousel.
Pittsburgh Ladies Carousel.
