Know your Worth

Art Direction / Graphic Design / Concepting / Branding / Storytelling

#HARDWORKHASNOGENDER

The insight of this campaign was based on how women are inclined to buy more products that support the empowerment of women in general. The idea was to sell more Beats products to women. 2017 was the year for genre equality. It's Beats mission to empower women through their products and highlight the voice women can have today for a brand.

Gender Pay Gap Spread

Beats will have a featured website talking about the gender pay gap with specific information of how much the pay gap is.

Web Spread Detail