Atlanta United 5-Stripes Call-In
Concepting / Branding / Storytelling / Photo Retouching
Under the We Gon’ Shine messaging, we came up with this idea of setting up a hotline for supporters to call and leave their positive messages and cheers for the team. You see, a big part of Atlanta United is their fan base and we wanted to give them an outlet to transform all that excitement into positive messages and cheers for the team. Select messages helped leverage the hype into billboards and radio ads.