Atlanta United MLS Champions
Graphic Design / Concepting / Branding / Storytelling / Photo Retouching
2018 was a big year for Atlanta United. The team shot up the ranks and took the MLS Cup while breaking records in the process. I was part of the team who created a campaign to rally the city and fuel the run to the Championship title. We flipped the switch on our regular season messaging with a concept entitled “We Gon’ Shine”. AND WE DID SHINE!
We Gon' Shine Neon Sign
We continued to light up the city by bringing our message to our partner pubs. We partnered with The Neon Company to create these intricate signs that were displayed throughout town.
Rendering
Final Product
Social Media Takeover with Hype Images
Billboard Executed
Light up the Beltline!
The Atlanta Beltline is one of the most popular places in the city. We wanted to paint it with Light-in-the-dark paint at the Playoff season start to create awareness and hype around the brand. What can be more exciting than your team's logo shining in the dark to announce that is on the final path to the MLS Cup? The client was very interested on the idea and we started budgeting for it. Sadly, there was a lot a red-tape with the permits from the City and we were not going to be able to execute it on time for the championship.
Light up Everything!
We wanted to let everybody know that our team was ready to shine. How? Lighting up the city with 3d mapping of the SunTrust building, lighting Mercedes-Benz Stadium with led lights, and taking over MARTA trains to shine.
